| What
do you want this site to accomplish for you as well as
your site visitors? |
| Every website will have different
objectives while every website owner will have set different
goals for it. Any site will have varied reasons for existence.
These could be: |
| 1. |
Product brand
awareness |
| 2. |
To market detailed product
information |
| 3. |
To target communities around
the globe |
| 4. |
Provide the latest new product
or service information to customers |
| 5. |
Market yourself |
| 6. |
To make money from an online
business |
|
| It's clear that a business orientated
site will be more objective in its goals than a site of
a personal nature but the site must have a reason for
existing. |
| W3infotech also want a way of knowing
if your website is performing its goal(s) as intended.
It would be beneficial to the site's owner to get visitor
feedback. A simple way is to simply ask or gauge from
visitors through a feedback form or a survey. |
| W3infotech also suggest in determining
website purpose previously, to dedicate a page in the
form of a mission statement. If you decide to do this,
you can list your site goals and objectives here also.
That way, your visitors will clearly know what your site
is trying to do for them! |
| At W3infotech we would like our
customers to really know about their website before we
start………. |
| What is the purpose of a web site? |
| What do you want this site to
accomplish for you as well as your site visitors? |
| What you want your site to achieve? |
| Too often a website lacks the focus
of a clear purpose and visitors are quickly confused and
click away. |
| It's is a fact that Internet users
are increasingly impatient and intolerable. A website
visitor may not spend their precious time trying to figure
out what kind of flash introduction your site gives or
how it can really benefit them. |
| At W3infotech we believe that, |
| “A website with well
defined purpose stands out and a visitor should instantly
recognize it without effort” |
| If you are success in
explaining us your purpose to design a website, |
| W3infotech will ensure
that your website is optimized to achieve the required
purpose. |
| After all, you can only
meet your goals when you know what they are. |
| W3infotech suggest you
to first focus and understand why you are having a website? |
| May be you are trying
to …………………………… |
| 1. |
Provide a service
|
| 2. |
Present information on a
topic |
| 3. |
Make an announcement |
| 4. |
Inform people about yourself
|
| 5. |
Create a forum that addresses
a certain issue |
| 6. |
Deliver news on a particular
subject |
| 7. |
Sell a product |
|
| You might even be trying
to perform a combination of the above things. |
| If you are providing
a service, you'll be providing marketing information and
other related content but understand the principal purpose
of the site to provide a service. |
| Consider devoting a page
to your site's purpose. Some sites do this through a mission
statement or a dedicated page explaining the purpose of
the site. It will effectively address why the site was
created, what it's about and what it hopes to achieve
for the user (site's goal). This is a very efficient method
to combine two of your website's objectives. |
| You can research other
site's statement's of purpose for ideas but remember only
you can determine what the purpose of your own website
is or is going to be. Understand the purpose and goals
of your website are what get projected in search query
results (i.e. asking a Search Engine to find you something
you typed in). You have a brief window of opportunity
to advertise the benefits your site will offer the potential
visitor so this must convey the site's purpose or benefits
effectively and efficiently. Having a clearly defined
purpose will benefit you also when it comes time to submit
your website to directories. The Directory will ask you
to provide a limited description of your website. You
must be able to quote a purpose/benefit description effectively
within two sentences; ideally in one sentence. |
| W3infotech believes
the reasons of explaining the purpose: |
| 1. |
Understand the
importance of knowing your site's purpose |
| 2. |
Be focused - clearly define
the principal purpose of your site. |
| 3. |
Be able to state your site's
purpose in one sentence. |
| 4. |
Don't mislead - be crystal
clear and honest. |
|
| What you want your
site to achieve? |
| The success of any website
can only be measured on the goals of it. Having no goals
will not mean your site is a failure but simply just an
achievement! You may have made it your goal to have your
own website and that's great but you're still going to
have goals set for your site. |
| As with the website's
intended purpose, we have to get focused and have a clear
and complete understanding of what we want this site to
achieve. |
| With any general goal-setting
we undertake, there must be some variables to set our
goals on. Therefore, goals……………….. |
| SPECIFIC :
Describes what you want to accomplish with as much
detail as possible. |
| REALISTIC : Goals you
know you are actually capable of obtaining. |
| CHALLENGING : Takes energy
and discipline to accomplish rewarding goals. |
| PRIORITIZED : Sets goals
by time and importance into clearly specified target
completion dates. |
| MEASURABLE : Describes
your goals in terms that can clearly be evaluated. |
|
| Writing down your goals
creates the roadmap to your success. Although just the
act of writing them down can set the process in motion,
it is also extremely important to review your goals frequently.
Remember, the more focused you are on your goals; the
more likely you are to accomplish them. |
| |
